The Youth Empowerment and Skills Acquisition Programme (YESAP) is an eclectic empowerment programme targeted at beneficiaries drawn from operational areas of Port Harcourt Refining Company (PHRC) in Rivers State.
In this third edition of YESAP, beneficiaries have successfully been trained in various vocational training centres in diverse skills such as Welding and Fabrication, Fashion Designing, Catering, Hair Dressing, Computer Engineering and Poultry Farming.
Hence, in continuation of the training and support, another round of business management training was organized for these set of trainees to complement the initial introductory business training that was availed them at roughly a month into their Vocational Skills training in October, 2018.
The aim of this business training is to further equip them with business best practices that is needed to set sail in their chosen business and also to have the requisite knowledge on how they can withstand competition from existing business owners.
It is worthy to note that fresh starters in business are known to face the initial herculean task of navigating through the difficulties that beset them which manifest due to their inexperience and at other times in the harsh operating environment.
Focus of the Training:
The focus of the training was aimed at equipping the beneficiaries with the needed business management skills and acumen to help them drive their enterprises. The training therefore was packaged with emphasis on what entrepreneurship is, business idea generation, business plan writing, business risk and strategies. Other areas treated include formal sources of finance, traditional method of business finance, challenges of securing business finance and strategies to mitigate the problems. The other aspects covered include factors that make businesses to thrive and what brings about business failure, customer relationship management, information and communication platforms that aids businesses, the use of various social media infrastructures in driving the businesses of Entrepreneurs among others.
Areas Covered
The training modules that captured the above listed business training areas were subsumed into 4(four) key areas as follows:
- Community Business Planning and Management
- Finance for Community Businesses
- Business Success versus why Businesses Fail
- The Benefit of Social Media in Sustaining Your Business
